Hellbound IPA
BRANDING CONCEPT AND PACKAGING DESIGN
Hellbound IPA is inspired by the imagery of Dante’s Inferno. The concept features a devil and the fiery gates of hell, symbolizing the feeling of being bound to the underworld. Crafted by Dante’s Inferno Brewing in Napa Valley, California, the packaging reflects its bold design with an explosion of hop-driven flavor, brewed for those who dare to walk on the wild side.